Backbone - Outdoor Marketing Agency

For those who want

Move

What we do

Paid Media Search Marketing Affiliate Marketing Public Relations Creative & Content Social Media Influencer Marketing Strategy

Backbone is an integrated marketing agency
that moves people by connecting brands
to their communities.

Community, Brand,
Performance

These three forces converge to create relevancy, forge lasting connections and drive business goals.

Community

Backbone’s roots are in creating authentic community influence and connections.

Brand

Backbone has the scale, tools, and resources to create broad, brand impact through paid, earned, and owned channels.

Performance

Backbone uses community and brand insights to develop strategies that guide consumers toward conversion.

Community, Brand,
Performance

These three forces converge to create relevancy, forge lasting connections and drive business goals.

See how we deliver impact

Our Agency

Featured Work

Ooni

Backbone activated PR, Affiliate, and Paid Media services to introduce to the world Ooni's first-ever all-electric, indoor-outdoor pizza oven. The results speak for themselves.

Merrell

Written by Pascale Wojcik, Social Media Strategist

Ski Utah

To drive awareness for Ski Utah, and ultimately get skis on snow, Backbone has leveled up traditional PR tactics like media events, desksides, and pitching.

Who we work with

Recent Insights

09 Dec 25

4 min read

The Trends That Defined Cyber Week 2025

Cyber Week remains one of the most revealing moments of the year for understanding how outdoor consumers discover, evaluate, and buy. This report brings forward qualitative insights and hard data to help brands and marketers understand where the market is heading and how to plan for a successful 2026.