Our Services
Data Analytics
Backbone’s data analytics services connect the dots between media platforms, web analytics, e-commerce storefronts, retail platforms, measurement tools, and more, to find actionable insights and inform higher-level strategies. Our hands-on analytics experts ensure that data is reliable and decipherable by taking data from multiple sources and building centralized and tailored cross-channel reporting dashboards. Further, we support web tracking efforts to verify accuracy and stay ahead of the rapidly changing digital landscape. Backbone uses in-house testing and modeling capabilities and works well with third-party partners to achieve goals.