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Our Services

Influencer Marketing

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From Olympic athletes to outdoor adventure icons, we work with a deep and diverse network of trusted creators who validate brands and create real connections. We’ve partnered with globally renowned creators for heat moments, and we’ve established multi-year ambassador relationships that add depth and gravity to brands’ community connections. And underneath it all, we apply a deep understanding of the entire marketing mix, enabling true integration and amplification of influencer partnerships every step of the way. 

What we offer

Creator Recruitment
Campaign Briefing
Cross-channel Integration
Audience Development
Content Briefing
Content Calendars
Asset Collection & Delivery
Creator Vetting
Budgeting & Payments
Contracting
Paid Amplification
Whitelisting Strategy
Product Seeding
Gifting Programs

Frequently Asked Questions

Do you work with micro/nano influencers?
Yes—we work with creators across all follower counts, depending on strategy and goals. 
How do you measure success?
We tailor success based upon our aligned KPIs, usually impressions, engagements, site clicks, and follower conversion.
Can we integrate influencer services with affiliate programs?
Yes, hybrid models are common.
Can we use influencer content to be leveraged as paid ads?
Yes, and we suggest you do! Ask us about our “content to convert” services.
a woman pouring TINCUP whiskey in the back of a van with a mountain view
@jess.wandering
camera in a canyon

Stories we've shaped

YETI Coolers

Backbone forged a long-term partnership between YETI and Bon Appétit’s Test Kitchen Manager Brad Leone, resulting in big wins on both earned and paid media channels.

Bank of the West

Bank of the West is leading the charge toward a more sustainable future by encouraging consumers to divest away from supporting the fossil fuel industry. The topic of sustainable finance is unknown to most members of the public, and Backbone has undertaken major, integrated awareness efforts to spread the word.

Chaco

To show consumers how Chaco's products are made, the brand renovated and retrofitted a school bus to be a mobile, custom design and repair center. The “Fit for Adventure” tour traveled the country, stopping in cities and at retailers to take custom orders and repair sandals so customers could continue wearing their beloved Chacos.

Visit Estes Park

In 2019 and 2020, Backbone’s media team partnered with Inkwell Media to create Visit Estes Park‘s Athlete in Residence (AiR) program. The stories that emerged from this program inspired millions of outdoor enthusiasts, set the standard for how to adventure responsibly during the COVID-19 pandemic, and showcased Estes Park as the leading destination to escape to during troubled times.

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