Public Relations

We’ve landed niche brands in mainstream media and mainstream brands in niche media. We’ve guided brands from tucked-away tradeshow booths to IPO and beyond. We’ve sat at the intersection of commerce and editorial for years and excelled in the grey area. The common element? We build relationships — between brands and consumers, and between our agency and the media. We build relationships with journalists, editors and freelancers that go beyond just business acquaintances. They  become friends, comrades and adventure buddies. When they see a Backbone email pop up in their inbox, they take note. We take your message, create authentic stories, and amplify those stories through our network of outdoor and mainstream partners. That’s how we make sure your stories are heard.