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Search Marketing

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Not every consumer journey is the same, which means not all search strategies should be the same. Whether we’re executing SEM, SEO, or a combination of the two, we take a holistic view of creating and capturing consumer demand throughout their information journey. We believe in constant education and research to stay ahead of Google’s constantly changing algorithm and ad tech. We’re a Google Premier Partner, giving us the highest level of agency support. And we don’t subscribe to busy work or arbitrary tasks. We focus on what’s going to drive results and add value to your search marketing program.   

What we offer

Competitive Analyses
SEO Website Audits
Content Strategy & Briefing
Keyword Research
Campaign Structuring
Technical SEO
Content Marketing Management
Paid Search
Performance Max
Google/Bing Shopping
YouTube Advertising
Display Advertising
Local Search Advertising
Website Migration Consultation
Amazon Search
Benchmarking
Website Vitals Reporting
Tracking Google Updates
Testing
Cross-Channel Reporting
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Search Marketing Insights

Read all insights
12 Aug 24
4 min read

The Rise of Reddit: Why Your Brand Needs a Reddit SEO & Paid Media Strategy

Since its inception in 2005, Reddit has evolved from a niche forum into the U.S.’s 3rd most visited website, according to SEMrush data, making it a formidable platform with the power to shape public opinion and drive engagement. At Backbone, we see Reddit as a critical component of a well-rounded marketing strategy. In this Insights article, we’ll dive into the rise of Reddit, why an SEO, paid media, and channel management strategy is essential, and offer high-level recommendations to get started.

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