evo Hotel Hakuba to Welcome First Guests on December 20
Newest evo Hotel celebrates official opening to welcome skiers and riders
SEATTLE, WA. (Dec. 19, 2024) – evo, the global outdoor experiences company, will officially welcome the first guests to their newest hotel, evo Hotel Hakuba in Japan, on Dec. 20, 2024. Situated only minutes from the largest resort in the heart of Hakuba Valley, the hotel brings with it all the unique style and “only evo” features that are now synonymous with evo Hotel properties. Excitement for the hotel opening is undeniable, with the entire month of January already sold out.
Developed in partnership with the team from Rhythm Japan–evo’s Japanese rental and retail business–and Hakuba Hospitality Group, evo Hotel Hakuba is thoughtfully curated to celebrate the richness of Japanese culture and honor everything that makes Hakuba a premier destination for mountain sports enthusiasts. Blending an “East Meets West” philosophy, the hotel features modern art from two Tokyo based muralists, Bey and Erica Ward as well as unique photography in every guest room, Western-style bathrooms, Japanese design elements, and an onsite onsen offering stunning views of the Hakuba Alps.
With 27 rooms designed to accommodate families, couples, groups, and solo travelers—including unique Japanese compact rooms for those seeking something different—evo Hotel Hakuba offers a welcoming retreat for every type of guest. The hotel boasts an array of exceptional amenities, including a Rhythm curated retail space for gear and accessories, a vibrant après-ski lobby featuring a gyoza bar, a grab-and-go breakfast bar, cozy lounge and meeting rooms, convenient onsite storage, and more.
evo Hotel Hakuba will also feature a dedicated evoTrip home base to support expertly curated adventures for small groups and private travelers to iconic destinations worldwide designed for maximum enjoyment and unforgettable experiences. Limited evoTrip spots are still available for Feb. 2025.
evo Hotel Hakuba is now accepting reservations for both winter and summer adventures; interested guests are encouraged to book their trips soon as February and March stays are booking quickly.
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Media Contact:
Jessie Vandenhouten, jessie.vandenhouten@backbone.media
Brent Jacoby, brent.jacoby@backbone.media
About evo
evo is a global outdoor experiences company with a mission to spark human connection through sport, culture, and the outdoors. Its curated family of brands—evo, Rhythm Japan, All Together Skatepark, evo Hotel, evoTrip, and The Callaghan—focuses on creating unique experiences that celebrate community and connection.
A core pillar of evo is its commitment to community impact, providing financial and volunteer support to nonprofit organizations that inspire kids to get active, explore the outdoors, and build positive mentoring relationships.
evo operates 11 retail stores across the U.S. and Canada. In January 2022, Rhythm Japan, a leading retail, rental, and experience company with seven locations in Japan’s mountain resorts, joined the evo family.
evo’s footprint also includes major campus hubs. Campus Salt Lake, opened in 2022, spans 100,000 square feet and features an evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports, and the first evo Hotel. Campus Seattle continues to grow, with its latest 120,000-square-foot expansion opening this fall, offering an evo store, All Together Skatepark, Brooks Running, Black Diamond, Bouldering Project, and two award-winning restaurants.
The newest chapter in evo’s story includes the exciting expansion of evo Hotel to Tahoe and Hakuba, both opening Winter 24, further solidifying evo as a leader in outdoor experiences worldwide.
To learn more about evo, please visit evo.com.