TINCUP® Mountain Whiskey Hits the Ice in New Deal with NHL’s Colorado Avalanche

DENVER, Colo. (March 28, 2023) – TINCUP Mountain Whiskey today announces a new sponsorship with the National Hockey League’s Colorado Avalanche team. Beginning this season, TINCUP becomes a proud partner of the defending Stanley Cup champions. As two organizations that call Denver – and the mountains of Colorado – home, this match-up is sure to excite Avalanche fans who attend a game, watch from home, or watch from their favorite local bar or watch party.  

To celebrate the sponsorship, TINCUP created a limited-edition bottle to be released in May. The brand’s iconic tin cup has been re-imagined with the Colorado Avalanche burgundy color and logo. This is the first time TINCUP has designed a bottle in collaboration with a sports team.   

“With the Stanley Cup win last season, there is a lot of excitement around the team and Colorado. “Teaming up with another organization that has deep roots in this great state and thrives on a spirit of winning is paramount for the brand. Now, all fans can experience a taste of the great outdoors while watching Colorado’s favorite hockey team,” said Jess Graber, founder of TINCUP Whiskey.  

At all Avalanche home games, fans can visit the TINCUP bar on the 100 level at Ball Arena to meet up with friends or grab a drink before the puck drops.   

“We look forward to this new, local sponsorship with TINCUP Whiskey, a brand inspired by the Rocky Mountains and history of Colorado,” said Michael Ceilley, SVP and GM, Partnership Marketing and Media Sales of Kroenke Sports & Entertainment – parent company of the Colorado Avalanche.  “The TINCUP limited-edition bottle provides a unique opportunity for our fans to celebrate another exciting season of Colorado Avalanche hockey.”   

To further promote the partnership, two lucky winners of a digital sweepstakes – launched in March 2023 – will watch the defending champs warm up from the penalty box while sporting a limited edition TINCUP x Avalanche Jersey.  

For more information about TINCUP Whiskey, please visit www.tincupwhiskey.com or follow @tincupwhiskey on Facebook and Instagram.  

Looking to make delicious cocktails at home? Try the Penalty Box Punch. Fans can shop at tincupwhiskey.com and use this recipe for game time:   

• 1.5 oz TINCUP Original Whiskey 
• .75 oz Pineapple Juice
• .75 oz Cranberry juice  

Directions: 

• Fill a glass with ice 
• Pour the TINCUP whiskey, pineapple juice, and cranberry juice into the glass 
• Stir with a barspoon (or teaspoon)
• Enjoy!

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About TINCUP Mountain Whiskey   

TINCUP Mountain Whiskey is a classic American Whiskey – cut to proof with Rocky Mountain water and bottled at elevation 5,251’. Created by Jess Graber, who began distilling almost 40 years ago, the whiskey is aged in white oak barrels. As The Mountain Whiskey, TINCUP aims to inspire and empower new and profound experiences in the great outdoors. TINCUP is a nod to Tin Cup, CO, an old mining town nestled in the Rockies and named for the tin cups from which the miners drank their whiskey. Try the full TINCUP range: American Whiskey (Bourbon plus Colorado Single Malt), Straight Rye, 10-Year Aged, and the new Fourteener series.  

Bring the mountain home @tincupwhiskey and www.tincupwhiskey.com. TINCUP American Whiskey is bottled at 42% ABV (84 proof).    

©2023 TINCUP Whiskey, Denver, Colorado. Please drink TINCUP Whiskey responsibly. 

About Colorado Avalanche 

Formerly the Quebec Nordiques, the Colorado Avalanche has been in Denver since 1995.  In 27 seasons since relocating to the Mile High City, the club has won three Stanley Cup championships (1996, 2001, 2022), three Presidents’ Trophies (1997, 2001, 2021), 11 division championships (1996-2003, 2014, 2021-2022) and appeared in seven Western Conference Finals.  The Avalanche set an NHL record with nine consecutive division championships and established the longest home sellout streak in league history at 487 games.