For those who want
To
Move

What we do

Paid MediaSearch MarketingAffiliate MarketingPublic RelationsCreative & ContentSocial MediaInfluencer Marketing
Backbone is an integrated marketing agency
that moves people by connecting brands
to their communities.

Community, Brand,
Performance

Community, Brand, Performance

These three forces converge to create relevancy, forge lasting connections and drive business goals.

Community

Community, Brand, Performance

Backbone’s roots are in creating authentic community influence and connections.

Brand

Community, Brand, Performance

Backbone has the scale, tools, and resources to create broad, brand impact through paid, earned, and owned channels.

Performance

Community, Brand, Performance

Backbone uses community and brand insights to develop strategies that guide consumers toward conversion.

Community, Brand,
Performance

Community, Brand, Performance

These three forces converge to create relevancy, forge lasting connections and drive business goals.

See how we deliver impact

Our Agency

Featured Work

Ooni

Backbone activated PR, Affiliate, and Paid Media services to introduce to the world Ooni's first-ever all-electric, indoor-outdoor pizza oven. The results speak for themselves.

Merrell

Merrell is a legacy hiking brand that has been around since 1981. With their core customers aging, the brand engaged Backbone to help build roots and cultural relevance in today’s emergent hiking communities. Along the way, we proved Merrell isn't just your dad's hiking shoe.

Turtle Fur

Turtle Fur, an environmentally conscious outdoor lifestyle brand that has been around since 1982, tapped Backbone to strategize an SEO strategy that increased recognition via improved organic search visibility. It worked—even the Wu Tang Clan noticed.

Ski Utah

To drive awareness for Ski Utah, and ultimately get skis on snow, Backbone has leveled up traditional PR tactics like media events, desksides, and pitching.

Who we work with

Recent Insights

11 Dec 24
7 min read

Backbone Insights Report: 2024 Cyber Week Trends and Takeaways

Cyber Week 2024 saw record spending of $41.1 billion in the U.S.—up 8.2% from 2023 (Adobe Analytics, 2024). Backbone’s Data & Analytics experts pulled e-commerce insights from its sample of clients across outdoor, lifestyle, hunt/fish, wellness, and travel to get a full picture of what happened across marketing channels, promotional strategies and more.