Connecting brands to
The Here
The Next
for 25 years

Featured Work

Ooni

Backbone activated PR, Affiliate, and Paid Media services to introduce to the world Ooni's first-ever all-electric, indoor-outdoor pizza oven. The results speak for themselves.

Turtle Fur

Turtle Fur, an environmentally conscious outdoor lifestyle brand that has been around since 1982, tapped Backbone to strategize an SEO strategy that increased recognition via improved organic search visibility. It worked—even the Wu Tang Clan noticed.

Merrell

Merrell is a legacy hiking brand that has been around since 1981. With their core customers aging, the brand engaged Backbone to help build roots and cultural relevance in today’s emergent hiking communities. Along the way, we proved Merrell isn't just your dad's hiking shoe.

Ski Utah

To drive awareness for Ski Utah, and ultimately get skis on snow, Backbone has leveled up traditional PR tactics like media events, desksides, and pitching.

We Create Growth

Our work is rooted in a simple belief: The outdoors make us better. We partner with brands who share our passion for being outside and dig deep to understand their goals and opportunities. We combine hard data with hard-earned experience. We bring a never-giving-up, comfortable-with-the-uncomfortable attitude to the table. That’s just how we do things.

Dig into what makes us tick.

Our agency

What we do

Paid Media
Search Marketing
Affiliate Marketing
Omni-channel Strategy
Public Relations
Social Media
Influencer Marketing
Analytics
Creative & Content

Our foundation

Two guys posing for a photo
Trail runner flipping through a big guest book at a backcountry hut
Two female cyclists seated in the desert smiling for the camera

It all begins and ends with real, human connections. Backbone is a place where we live our values from sunup to sundown, advocating for the environment, the outdoors, the brands we love, and one another. And we're having a damn good time doing it.

See how we approach work and life

Our culture

Recent Insights